Before you Embark on the Shopping Engines

Lin Grosman

If you’re a merchant trying to compete on the shopping engines, you should first make sure you are selling your products on a quality site that captures your shopper’s attention and makes them feel comfortable completing a purchase. While there isn’t a one-size-fits-all formula for creating a quality site, there are some elements I always look at when assessing a site’s ‘Shop-Ability’ : Clean, modern design – With so many easy-to-use design templates available today, there’s really no excuse for a site that looks like it was designed in your basement, is cluttered or unattractive, or has an unprofessionally-designed logo. Although shopping engines can attract quality traffic to your site- your shoppers simply won’t convert. Clear…

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Before you Embark on the Shopping Engines

Shopping Channel Strategies

Lin Grosman

Shopping Channels: The 5-Reason eCommerce Boost With the double-digit growth in Internet shopping, more online retailers are looking for a way to energize their marketing plan and zero in on their target audience. One of the reasons I love working in eCommerce is because it really levels the playing field for small businesses and allows them to compete more effectively with larger retailers. One such platform where small-to-medium sized busiensses can increase their online visibility and attract more quality traffic is Comparison Shopping Engines (CSEs). For many online retailers, shopping channel marketing holds some real advantages as a way to reach a large number of highly motivated shoppers, and is quickly becoming a powerful ma…

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Shopping Channel Strategies