Shopping Channels: The 5-Reason eCommerce Boost With the double-digit growth in Internet shopping, more online retailers are looking for a way to energize their marketing plan and zero in on their target audience. One of the reasons I love working in eCommerce is because it really levels the playing field for small businesses and allows them to compete more effectively with larger retailers. One such platform where small-to-medium sized busiensses can increase their online visibility and attract more quality traffic is Comparison Shopping Engines (CSEs). For many online retailers, shopping channel marketing holds some real advantages as a way to reach a large number of highly motivated shoppers, and is quickly becoming a powerful ma…
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Shopping Channel Strategies