Shopping Channel Strategies

Lin Grosman

Shopping Channels: The 5-Reason eCommerce Boost With the double-digit growth in Internet shopping, more online retailers are looking for a way to energize their marketing plan and zero in on their target audience. One of the reasons I love working in eCommerce is because it really levels the playing field for small businesses and allows them to compete more effectively with larger retailers. One such platform where small-to-medium sized busiensses can increase their online visibility and attract more quality traffic is Comparison Shopping Engines (CSEs). For many online retailers, shopping channel marketing holds some real advantages as a way to reach a large number of highly motivated shoppers, and is quickly becoming a powerful ma…

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Shopping Channel Strategies

Feedback Wildfire Spreads Through eBay and eCommerce

Danna Crawford

Feedback sometimes reflects the way people think and shop. One unkind word or negative statement can spread like wildfire across the land. As a seller on eBay I know firsthand how important it is to receive good feedback from buyers. The feedback system is very well known to eBay members. However the feedback system was not introduced to the world by eBay. Feedback has been taking place since the beginning of time! Locally we will have word of mouth feedback, where a client may recommend another client to do business with. A neighbor may recommend a hairdresser or a bank or mortgage company. These are called ‘Unwritten feedback’ or a word of mouth type of feedback a person had from firsthand experience. On the Internet and in the …

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Feedback Wildfire Spreads Through eBay and eCommerce

eBay Pioneered Social Networking

Danna Crawford

‘eBay Pioneered Social Networking!’ Those were the words on a screen in Atlanta at the 1st eBay On Location event which was held March 19th and 20th 2010 at the OMNI CNN Center. The display had a photograph from the Wild West days. I felt that eBay can be compared to the first settlers of social networking during the internet’s Wild West days!

The eBay platform launched in 1995 when social networking was not even a ‘buzz’ word like it is today. EBay had the beginnings while launching the world’s largest online marketplace. It was developing a huge social network with members buying items from each other, messaging member to member and leaving public feedback just like a linkedIn.com referral network that we all know so well now. Dis…

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eBay Pioneered Social Networking