Bing Shopping is Finally Here!

Lin Grosman

Formerly known as Bing Cashback, Microsoft has launched its long-awaited Bing Shopping. Bing Shopping is a new, free version of the comparison shopping channel, geared to compete directly with Google’s Product Search engine. For best results on Bing Shopping, as with any shopping engine, online retailers should submit only quality datafeeds that are optimized for maximum searchability, including: Clear, descriptive titles and descriptions Categorizing products according to Bing Shopping’s Category taxonomy Mapping all relevant attributes Quality, high-resolution images Complete pricing information We know many merchants have been anxious to get their Bing Shopping feeds up and running, especially small-to-medium sized retailers w…

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Bing Shopping is Finally Here!

Shopping Channel Strategies

Lin Grosman

Shopping Channels: The 5-Reason eCommerce Boost With the double-digit growth in Internet shopping, more online retailers are looking for a way to energize their marketing plan and zero in on their target audience. One of the reasons I love working in eCommerce is because it really levels the playing field for small businesses and allows them to compete more effectively with larger retailers. One such platform where small-to-medium sized busiensses can increase their online visibility and attract more quality traffic is Comparison Shopping Engines (CSEs). For many online retailers, shopping channel marketing holds some real advantages as a way to reach a large number of highly motivated shoppers, and is quickly becoming a powerful ma…

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Shopping Channel Strategies