If you’re a merchant trying to compete on the shopping engines, you should first make sure you are selling your products on a quality site that captures your shopper’s attention and makes them feel comfortable completing a purchase. While there isn’t a one-size-fits-all formula for creating a quality site, there are some elements I always look at when assessing a site’s ‘Shop-Ability’ : Clean, modern design – With so many easy-to-use design templates available today, there’s really no excuse for a site that looks like it was designed in your basement, is cluttered or unattractive, or has an unprofessionally-designed logo. Although shopping engines can attract quality traffic to your site- your shoppers simply won’t convert. Clear…
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Before you Embark on the Shopping Engines