Smart web design fulfills your vision for your site and tends to make it possible to achieve your organization targets. It is a balance of brand extension, consumer interface, and info architecture. Perfect web design must not hit you above the head — it must whisper in your ear. It should simultaneously reinforce your brand and get out of the way to let the consumer knowledge convey your message.
To be powerful, a compelling design should be coupled with valid, specifications-primarily based markup language. Positive aspects of the existing specifications contain:
- Your website will look good across all platforms (Mac, PC, etc.) and all browsers (Internet Explorer, Firefox, etc.)
- Your website will open and load much faster due to reduced file size
- Your website can evolve as standards evolve; it won’t become obsolete due to the use of proprietary code
- Your website will communicate in a way that is understood by everyone, regardless of what they are using to access the Internet
- Your website will be viewable and usable by all the different user-agents of the Web (browsers, cell phones, PDAs, screen readers for the blind, and search bots like Google)
- Your website will be easier to maintain (because predictable things happen when we modify code vs. unpredictable), resulting in reduced costs
Sadly, the vast majority of web sites you see today are not specifications-compliant. There are a number of motives this occurs, but the principal cause is a lack of knowledge and skill. As a client of Bear Creek Web, Seattle web developers, you will not have that difficulty.
